Lead Scoring is a feature helping you to range your Leads from COLD to HOT based on your Clients’ activity on their Account Page and in such a way to better understand which Clients are more likely to book with you.
You can see the Score of your Leads in two places in the system:
- on the Dashboard:
- in the Request Form:
To make Settings for Lead Scoring you should go to Settings > Lead Scoring:
- Enable lead scoring;
- Enter the preferred points for WARM and HOT Leads;
- Enter the preferred score points for your Clients’ actions:
On the Dashboard of the system you can sort the Leads in accordance with the points they have (COLD / WARM / HOT):
NOTE: All points added to a Lead Score can be found in the Request Form > Log tab:
If a Client does not use their Account Page, you can add the score in the Request Form manually:
On your Client’s Account Page there is a Progress Bar depicting the completeness of the booking process:
- 25% is given for submitting a Quote:
- 40% is given for submitting Inventory:
- 20% is given for submitting Move Details:
- 15% is given for Booking a Move:
NOTE: It is not obligatory for a Client to add Inventory and Move Details to book a Move: